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The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

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Author: Joe Mcnally
Publisher: New Riders Press
Category: Book

List Price: ~~$54.99~~
Buy New: $32.99
You Save: $22.00 (40%)

New (48) Used (11) from $31.99

Rating: 4.5 out of 5 stars

142 reviews
Sales Rank: 605

Media: Paperback
Edition: 1
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7

ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080

Publication Date: February 2, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours

Customer Reviews:

Showing reviews 6-10 of 142

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For owners of expensive lighting only February 11, 2008
G. Young (Grapevine, TX USA)
26 out of 48 found this review helpful

If you own a boatload of lighting equipment, this book is for you. It will show you how to use all kinds of strobes and softboxes and other major lighting assets. If not, there are about 4 or 5 pages that will fit your equipment profile. If you shoot existing light, save your money.

5 out of 5 stars

Wow! One Click "The Moment it Clicks"!! February 7, 2008
R. A Gibson (San Antonio, TX USA)
16 out of 19 found this review helpful

If you're like me, your bookshelf, nightstand, coffee table as well as your desk, and probably your floor are strewn with photography books (if you have a passion for something, you'll pay to learn more). Some good, and some, well, not so good. Rare is the book that has value cover to cover. Most have some nuggets here or there and for the most part, we feel pretty good about our purchase decision when we can cull 2 or 3 of those nuggets for our own use.

Then Joe wrote "The Moment it Clicks" which has a nugget ON EVERY PAGE! Trust me, if you were listening to Joe speak, you'd pay $20 for 1 or 2 of those gems. Incredible. You just can't past the second page without being BLOWN AWAY! By the 20th page, this had become my all time favorite book on the subject of photography. Yes, it is that good.

That said, take a look for yourself. Or go out to Joe McNally's website (it is his name). Talk about gifted! If I can take 1 shot in the next six months that even approach's Joe's stuff, I'll be absolutely thrilled.

So if you want to get better as a shutterbug, then gift this book to yourself. And in short order, you'll be as blown away as the rest of us... what are you waiting for... Just One Click "The Moment it Clicks".

1 out of 5 stars

If you are not a portrait photographer, not the book to buy!! April 8, 2008
D. R. Rice (Montana)
16 out of 20 found this review helpful

Save your money!! This is definitely not a "one foot in the classroom" type of book. Quite honestly, I don't know what to make of it!!! I was looking forward to getting it from Amazon as I had read quite a few very positive reviews of the book. Anyway, I start to read it. Looked at some of the photos/snapshots. I started to laugh!! There is absolutely no rhyme or reason to this book. It completely blew my mind! Honestly, here are a few examples of those "photography secrets: "This is a shot with available light-late afternoon, using a 20mm wide angle lens" (p.120) Here's another "This shot was taken outdoors at dusk in Jaipu, India, during the Festival of Lights using available light. It was taken with a 180mm lens at f2.8. The soft glow through the veil was provided entirely by the candles" (p.88) Wow, thanks for those tips Joe. And most don't even mention that much technical information. Oh sure, there are some decent photos, and some good tips, but I was expecting a helluva lot more. "Photography secrets from one of the world's top shooters"????? Most of non-portrait/artificial lighting topics are common sense. The text consists of way too much dribble with little of the pertinent information which the book advertised. Most importantly, if you are not a portrait photographer and do not do a lot of work with artificial lighting, you could spend your money and time on something better. I was actually thinking of returning this book to Amazon, but have decided to give it to a friend for his birthday. He gave me a crappy gift for mine!!

5 out of 5 stars

Straight Info, straight from the best February 5, 2008
Daniel Ablan (Chicago)
15 out of 15 found this review helpful

If I could choose a career in Photography, it would be the one Joe McNally has had. And since my Photography is more for creative purposes and an adjunct to my 3D work, rather than the primary part of my work, I feel that I can live vicariously through Joe thanks to "The Moment It Clicks." When I first heard about this book, I was excited because Joe's work is outstanding, if not iconic. For Joe to do a book on his career, you can really get a sense of what drives him, what motivates him, and soon you get a complete understanding of how he got the shot. What I particularly like is that he discusses, in straight talk, the situation behind various images. Imagine sitting down with Joe McNally, looking through his portfolio, and asking him about the shot. Everything from using a fill flash, to making your pictures "shout", to finding your way into a lunch with the head of Disney, simply to get the shot you want.

When I started writing books for 3D animation, people often asked me why I would do such a thing. How could I "give away my secrets." I told them that it's just software instruction, technique, and tips. I can't teach anyone to be a 3D artist, but only how to use their software and help guide them. So when I started reading Joe's book, I thought to myself "how can he give us all this valuable information..." Suddenly I caught myself. I realized that I was asking the same question people had asked me. Joe can't teach you to be an photographic artist. But it's his insight, experience, and outlook that can help you see better, and perhaps, become a better photographer - if you allow it.

This book is a welcomed addition to the arsenal of photo books on the market that continually talk about the same thing. Exposure, perspective, types of lighting, etc. Only a few books come along that you can refer to time and time again, once you know the basics. Joe's book is one of those books and it will remain on my bookshelf for years to come. I'm so glad I signed up for Moose Peterson's Digital Landscape Photography Workshop next fall, as Joe is one of the instructors!

5 out of 5 stars

A blast of fresh air for photographers at all levels February 8, 2008
Syl Arena (Paso Robles, California)
13 out of 13 found this review helpful

In a world filled with digi-cams behind every latte cup and legions of enthusiasts who upload their latest masterpieces to Flickr every night, `The Moment It Clicks' is a huge blast of fresh air. Joe McNally is a photographer's photographer who, fortunately for us, has taken the time to candidly share the most important insights gained during three decades as a professional shooter. Every spread in the book is a mini-course, both technically and aesthetically, on the creation of an amazing photograph.

More importantly, `The Moment It Clicks' reaches well beyond the genre of how-to books. It's a book on what its like to BE a photographer. I've no doubt that 20 years from now, the new captains of the photography world will look back and point to the `The Moment It Clicks' as being the turning point when they started down the path of becoming great photographers.

Consider `The Moment It Clicks' to be a must-have - regardless of your skill level. If you are an armchair enthusiast who reads more than he shoots, you'll be entertained with Joe's stories from the front lines. If you are a student contemplating a life in our profession, you'll gain more insights from this book than from any teacher (unless, of course, you're lucky enough to get into one of Joe's workshops). If you are a professional, set aside your cynicism and buy the book. Joe's candid stories will re-kindle your creative fire and help bolster your courage in this challenging market.

Many books, magazines, and DVDs can teach you how to compose, light and expose. You may even have a gear bag full of the latest equipment that's worth more than most cars on the road. Yet, having the right gear and knowing how to turn it on does not make you a good photographer any more than having the right golf clubs will get you into the PGA Tour. But reading the right book, this book, will give you wisdom well beyond your years. It certainly did for me.

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