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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better | 
 enlarge | Author: Charla Krupp
Publisher: Springboard Press
Category: Book
List Price: $25.99
Buy New: $17.15
You Save: $8.84 (34%)
New (28) Used (16) Collectible (1) from $14.56
Rating:  178 reviews
Sales Rank: 1573
Media: Hardcover
Pages: 232
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.4 x 7.9 x 0.9
ISBN: 0446581143
Dewey Decimal Number: 646.7042
EAN: 9780446581141
ASIN: 0446581143
Publication Date: January 2, 2008
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Product Description
Forget getting older gracefully--This is the beauty and style bible every woman has been waiting for!HOW NOT TO LOOK OLD is the first--ever cheat sheet of to-dos and fast fixes that pay-off big time--all from Charla and her friends, the best hair pros, makeup artists, designers, dermatologists, cosmetic dentists and personal shoppers in the biz. Packed with eye-opening details on hair color, brows, lipstick, wrinkle-erasers, jeans, shapewear, jewelry, heels, and more, the book speaks to every woman: from low maintenance types who don't want to spend a fortune or tons of time on her looks to high maintenance women who believe in looking fabulous at any price. There's also too-old vs. just-right before and after photos, celebrity examples of good and bad style, shopping lists of Charla's brilliant buys in fashion and beauty products, coveted addresses of "Where the top beauty pros go," fun sidebars--and more.
Known to national audiences from her ten years on NBC's Today show, style expert Charla Krupp dishes out her secrets in this "ultimate" to-do list for looking hip and fabulous -- no matter what your age.
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| Customer Reviews: Read 173 more reviews...
 THE fashion and beauty bible for women over 40! December 25, 2007
Sparkle Reed (MILWAUKEE, WI USA)
500 out of 515 found this review helpful
There are plenty of fashion books and magazines on the market but very few are specifically geared towards the over 40 set. But today's aging baby boomer population is looking better and younger than ever - and authors are beginning to take notice. Books such as Bobbi Brown's "Living Beauty" dispense sage advice on how to age gracefully and still look slick despite a few wrinkles or gray hairs.
Charla Krupp's newest offering "How Not To Look Old" is one of the best (if not the best!) books for women who are aging but don't want to hang up the jeans and become a frump in elastic pants and helmet hairdos. Written in a friendly and conversational tone, Krupp points out all the little things that can make one look old and dated but then kindly shows you how to hide the flaws and look "up to the minute" but not like you are "trying too hard". There are suggestions for hair (grow it out, get some bangs, etc.), teeth (whiten them, veneers, flossing, etc.), makeup (lighten up the foundation, switch to cream blush, etc.), clothing (skirts should hit just below the knee, avoid high rise jeans, etc.) and more! At the end of each chapter, she lists favorite products, designers, and stylists. It's a brilliant book and Krupp sure knows her stuff - she's been in the beauty industry for years and writes an excellent column for "More" magazine, which is written for women who are mature and savvy.
I'm going to put a few of her suggestions to use - specifically cutting my waist length gray hair (parted in the middle!) into something chicer and less "old hippie". This will be a big scary change for me but after reading this book, I realize how passé and aging it really is. I've already ditched the dark lipstick and the powder blush and have to say, she is right. I am recommending this book to all my friends!
(By the way, this is a book on fashion only - there is no exercise routine, vitamin recommendations, etc.)
 How To Feel Like You're Slipping January 22, 2008
Tiger Lily (Athens, GA)
463 out of 471 found this review helpful
You know 40 is the new 30 when Diane Keaton, Annie Hall herself, is photographed wearing skin tight jeans and a big black leather belt. So the rest of us better be on alert.
That said, I have very mixed feelings about this book. I've read at least a dozen beauty/style books, I'm 38 and I'm no slouch in the maintenance department. I subscribe to More magazine, which is how I learned about the author. After buying this book, I've learned a little more about Mrs. Krupp: namely, she spending thousands and thousands of dollars on her appearance. For example, she's spent $1,200 on a pair of eyeglasses. She considers you "low maintenance" if you do not get Botox. Gee, thanks. I can see how this might make a reader doubt her hard won self esteem.
While she does hit the mark about what potentially looks aging, it's a one size fits all approach. She says dark hair always adds on the years, so lighten your hair two shades. What if we're Asian or simply don't want to be blonde? (Note the author's hair shade.) Some of her suggestions are downright odd: don't wear ballet flats. And contradicted: don't wear Uggs. Okay, so what are her models wearing on the back page? Uggs. And annoying: the goal is to be "Y&H" (Young and Hip). Individuality, anyone?...anyone? Plus, most of the models are barely 21 and perfect. Not helpful.
But I did get some good tips: don't wear red fingernail polish, don't let your skirts get too long or baggy, how to shop for the right pair of dark wash jeans, try bangs and highlights, plastic eyeglass frames are more youthful than wire, etc.
So give this book a try but also give yourself a break.
Highly recommend this book if you are 35 and older December 30, 2007
Christine W. Hawkins (West Hills, CA United States)
148 out of 165 found this review helpful
This book is fantastic and I loved her first words in the book - Aging sucks. Forget aging gracefully! Let's do what we can to look good. She also explains the importance of maintaining our good looks in the workplace. As a Human Resources professional I couldn't agree with her more. Not looking old shows that we have the energy to keep up in today's crazy/busy work environments. She has great advice on minimizing wrinkles, dressing savvy (without looking too young or too old), hair (although I think she is wrong on having long hair - this can pull your face down which is already going down; my advice get a good hairstylist and don't go too short - like Jaime Lee Curtis - it's TOO harsh; keep it soft looking), hands, and make-up. I would have given it five stars, but I thought she left out two important age reducers - diet and exercise. As someone who works out six days a week, I think this is important. She has a whole section in the book on shapers and to be honest I wouldn't even think of spending my money on this stuff. I would rather look younger by a good weight training workout than buy a shaper any day! An excellent book that I highly recommend!
How to feel bad about yourself January 22, 2008
yet another reader
117 out of 126 found this review helpful
I got this book on a whim, just to see how it might help my over 35 year old self look better. Not younger, better.
I did not realize so much was wrong with me until I read this book! But the author lists my faults one by one and thank goodness, she's right there with "solutions". I've got uneven skin tone, spider veins on the side of my nose, a thin upper lip. I could go on and on about all the flaws I have now that I am becoming an OL (the author's short hand for old lady). OL is not something anyone wants to be, so it is a good thing the author is here to let me know about the costly array of "solutions", many of which she has availed herself of. Some are risky, like the surgical eyelid lift she had. Some are painful, like the injections of various substances you can get in your face to look younger. Not to mention that such injections are a bad idea for the millions of women with autoimmune conditions, a fact not mentioned in the book.
One thing about being over a certain age is that you do not have as many years to live as you once did. Do you want to spend those years fighting a losing battle? A little self-acceptance, would go a long way and save a ton of money. There is something unsavory and undignified about an older woman throwing every ounce of energy and every last dime she's got in an attempt to look "younger".
The author certainly means well and the tone of the book is not at all unkind. It is kind of like a beauty scientist coldly pointing out flaws and their logical solutions. If you are looking for a few simple tips like "wear pink lipstick" that you can easily do, they are here. But far too much of this book is about how much time and money one can spend on themselves. I don't have a whole lot of either and this book leaves me feeling like I have many "flaws" and not enough cash to fix them. Perhaps I ought to just put a bag over my old head. Or, perhaps I ought to work on accepting my old self just as I am.
Fabulous And Completely Useful. March 6, 2008
Petra (USA)
80 out of 81 found this review helpful
I am very happy with this book. There are so many useful, smart and once you consider it, obvious ways to improve and most importantly, update your look. I'm a 39-year old brunette and as much as I am determined to age gracefully and above all with dignity, I would also like to continue to possess some style and a certain current hipness. I have read the reviews for this book and was a little surprised by some of the comments. Krupps's recommendation to lighten-up your hair shade after a certain ago is actually good advice. I have seen the results on my sister and it was quite dramatic. I believe the choice to lighten your entire hair base shade should be made based on the condition of your skin. My sister has fair skin, blue eyes and far more wrinkles than I so the lighter hair very definitely softened her look. Her dark hair shade looked too harsh next to her aging skin. She didn't go blond mind you, only lightened her base shade 2 shades to a copper brown and had a few highlights added around her face. For me, as a dark brunette with a pale olive complexion and brown eyes, I can wait a few more years. Once I'm ready, I'll try some highlighting around the face for softening. Krupp does not advocate everyone going blond as one reviewer remarked.
Off the top of my head, immediately useful tips: getting rid of frumpy shaped tops and blouses, anything not tailored. Some I merely tossed while others I tailored myself or had tailored like one of my suits (I took up the skirt hem to just above the knee and had the suit jacket fitted. I tossed all my long ankle skirts which, although easy to wear, do look frumpy even though I'm barely 15 pounds overweight. I tossed out all apparel with any shoulder pads. I tossed all my dark and medium lipsticks (best choice ever). Once I was able to look at them (on me) objectively, it was obvious they were unflattering and worse, very dated. Changing to the moisture laden pinks she recommended instantly made my lips look plump and ripe and young. It seems so obvious once you do it. It seems as though I had gotten stuck in a rut of clothing, make-up, hair that was no longer current, fashionable and worst yet, flattering. I knew my style wasn't working but I didn't know how to fix it and since I tend to be pretty conservative, was a bit tentative about making any changes. After a while, when you put on all the old make-up, hair, clothing, et cetera, you look in the mirror and think you look ok but what's really going on is that you've done it the same way so many times, you just look familiar and you are unable to really discern what looks good and and what does not. Krupp really pushed me to make specific changes that had quite a WOW effect. And then I felt silly because I hadn't thought of it myself. Switching from a powder to a creme blush and stopping the overuse of my powder compact made an immediate impact, making my skin look dewey and fresh versus matte.
Another immediate improvement for me was a sideswept bang which not only looked better but made my hair more versatile to style. I also made use of some of her many, many "Brilliant Buys" at the end of every chapter which in and of itself makes this book worth the money at twice the price. One reviewer complained that the book was geared toward rich women in large Metapolitan areas. I would disagree. There are many prices ranges among the products to choose from. Alot of the products can be found at mass retailers and mail order is accessible to all of us presumably. I just recently picked-up two of her "Brilliant Buys" at Long's Drugs: Revlon ColorStay 12-Hour Eye Shadow Quad in Coffee Bean (the perfect neutral browns) and Revlon ColorStay Eyeliner. There were many more, more expensive recommendations as well which I may try in the future but the point is there are choices.
Realizations that struck home while reading this book: flesh toned stockings (pantyhose) are definitely old lady as are outfits that are very matchy-matchy (which I am guilty of often), hair that is too done, too perfect versus movement and flip. The concept is that make-up is softer and hair is looser.
The most amazing chapters are on jeans, make-up and shapewear. Fabulous and immediately useful. I can't afford to make 'all' the changes she advocates in her book but what little I've done so far has made a huge positive impact in my appearance. It has also educated me for all future shopping forays so I don't slip back into purchasing all the same things all over again and getting back into an outdated rut...
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