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The depiction of female and male professionals in business communication textbooks.: An article from: Business Communication Quarterly

Authors: Paula Pomerenke, Iris I. Varner, Suzanne Mallar
Publisher: Association for Business Communication
Category: Book

Buy New: $5.95




Format: Html
Media: Digital
Pages: 13

ASIN: B00096Q1X0

Publication Date: December 1, 1996
Availability: Available for download now

Editorial Reviews:

Product Description
This digital document is an article from Business Communication Quarterly, published by Association for Business Communication on December 1, 1996. The length of the article is 3759 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Pictures in business communication textbooks are examined to investigate differences in how they portray men and women. The study focuses on how often men and women were shown in photographs, the groups in which they are shown, differences in facial expressions and depictions of authority. Results show numerical equality in pictorial representation. Women are shown to be smiling more often, while men in groups are more often portrayed as superior.

Citation Details
Title: The depiction of female and male professionals in business communication textbooks.
Author: Paula Pomerenke
Publication: Business Communication Quarterly (Refereed)
Date: December 1, 1996
Publisher: Association for Business Communication
Volume: v59 Issue: n4 Page: p36(11)

Article Type: Bibliography

Distributed by Thomson Gale


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